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With a strong name that already translates the concept of “new sight”, we set out to develop the visual identity exploring ways that could broaden the perception of this concept. We have investigated and discussed optics, light, vision, the eye, and have chosen the convex lens and its optical properties as the main object of development. The identity reflects the main characteristic of Convexe: take a new look at the present to generate the new.
Design Services
Brand Identity
Key Visuals
Sector
Engineering
Website
convexe.com.br