Convexe is “why”, not “what”. It casts a new look at the current process of a company, searching for a new view, capable of producing a positive change in the most “(a)diverse” scenarios. It embraces the unpredictable in order to shape itself according to each situation to conceive creative solutions, instilling emotional values into services and products through the triad art-engineering-philosophy triad.
With a strong name that already translates the concept of “new sight”, we set out to develop the visual identity exploring ways that could broaden the perception of this concept. We have investigated and discussed optics, light, vision, the eye, and have chosen the convex lens and its optical properties as the main object of development. The identity reflects the main characteristic of Convexe: take a new look at the present to generate the new.