P ― 7D33FF
JIDU is a joint EV venture by Geely and Baidu, merging advanced automotive engineering with cutting-edge AI. Together, they’re shaping the future of mobility—where intelligent technology meets next-level autonomy. The visual identity reflects this ambition, drawing from machine learning and the dynamic energy of China’s urban landscapes. The pilot car features Level 4 autonomy—the most advanced ever integrated into a vehicle.
Jidu
Automotive
- Brand Identity
- Motion Design
- Art Direction
2022
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Done at
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Featured
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Collaborators