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P FFC5F0

A jewelry brand embodying understated elegance and clear attitude, inspired by Joséphine de Beauharnais. Balancing beauty with darkness, its symbol, the sparrow, represents softness and sharpness, mirroring Joséphine's contrast of elegance and ruthlessness. With typography, color palette, and symbolism, Josephine merges the delicate with the daring, echoing the essence of its namesake. 

Josephine

Jewelry

  • Art Direction
  • Brand Identity
  • Packaging
  • SoMe
2023

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